Agency & Client News
Captivate Public Relations & Marketing Launches
October 10, 2017
New Entrant Will Focus on Consumer Products and Services; Start-Up Incubated by Respected Corporate Communications Firm FoleyFreisleben LLC
LOS ANGELES (Oct. 10, 2017)--Captivate Public Relations & Marketing, which concentrates in the consumer products and services categories, today announced its launch.
Ashley E. Rodgers, co-founder and managing director, leads Captivate. She brings more than a decade-plus of experience in public relations serving clients across hospitality; travel and tourism; food and beverage; and arts and culture. The firm will concentrate in those sectors, as well as in lifestyle; health and wellness; real estate; and architecture and design, according to Rodgers.
Captivate’s services include: product and service launches; positioning and brand building; digital marketing; publicity and media relations; special events; and influencer engagement.
Rodgers states: “Our vision for Captivate is to maintain sharp focus both on the industries in which we concentrate – nothing short of our ‘passions’ – and the services the agency offers. We are a specialist firm and our team possesses depth and breadth of understanding within our chosen categories. We believe the strategic and creative thinking of our professionals, as well as our commitment to providing top notch program execution, will differentiate us in this competitive landscape.”
The new agency is incubated by FoleyFreisleben LLC (FolFry), a respected, 20-year-old Los Angeles firm that specializes in corporate and financial communications, business-to-business marketing, and social-responsibility public relations.
FolFry President Gerald Freisleben, who co-founded Captivate, states: “We are excited to seed and launch Captivate. In these trend- and brand-conscious times, FolFry is regularly contacted by enterprises that seek help targeting and breaking through to consumer audiences. FolFry already provides corporate and financial relations, reputation management, and crisis communications to these same type consumer companies but historically turns away from the product and services marketing. Without diluting FolFry’s focus, we seized an opportunity to seamlessly integrate a new agency – with its own dynamic leadership team and culture – and capitalize on excellent cross-marketing potential between the partner firms, offering our clients a broader range of services.
About Captivate Public Relations & Marketing
Captivate Public Relations & Marketing is a multifaceted agency that offers a 360-degree approach to creating consumer-centric, client-driven solutions in the product and services categories. The Captivate team believes that in order to excite the consumer, we must be as passionate as our clients about their brands, products, and services. Our comprehensive approach to integrated marketing allows our clients to select from services that range from strategic planning and branding to event management, digital marketing campaigns, media relations, and more. We strive to bring authenticity and creativity to every project, and coupled with senior level expertise and long-term strategic relationships with the media, influencers, and tastemakers, we craft inspired, tailored solutions to align brands with the right audiences to support our clients’ goals.
The firm is a partner agency of FoleyFreisleben LLC (www.folfry.com).