Ashley E. Rodgers
co-founder and managing director
Dallas native and self-described Texan-in-exile, Ashley brings to bear nearly two decades of expertise in the travel and hospitality industry to her post leading Captivate. Before co-founding Captivate, Ashley was an independent communications consultant serving clients across an array of consumer categories and, earlier, served as an account director for a national hospitality and travel public relations agency.
Her experience ranges from promoting large-scale public events and travel destinations, to food and beverage products and cultural organizations. She began her career with Princess Cruises, where she spent several years before transitioning into the public relations and marketing.
Ashley is an alumna of Texas Tech University, where she earned her bachelor’s degree in accounting in the Rawls School of Business. Outside of work, she serves on Culver City’s Cultural Affairs Foundation Board, which advocates for public art programming within the City. She is also an avid traveler and food lover who loves exploring new cultures through art, cuisine and history.
creative content director and editor
Diana’s credentials as a media strategist – working as easily with broadcast network producers as with bloggers and social influencers – are rivaled only by her accomplishments as a consumer brand-builder and specialist in health-and-wellness public relations.
In addition to her media-strategy work with Captivate and its partner agency, FoleyFreisleben LLC, Diana is the principal of her own consultancy, DSM Media Relations. She brings to Captivate her expertise and perspective implementing public relations programs on behalf of physicians and other practitioners, healthcare facilities, and medical-device manufacturers. She also has previously directed campaigns for brands including Mercedes-Benz North America, Philips Consumer Electronics and the State of California. Previously, she was partner and media relations director of Smith Communications and earlier held executive positions in the Los Angeles offices of two national public relations agencies.
A travel, food and wine enthusiast, Diana burns calories as a passionate indoor cyclist. She is an alumna of Pepperdine University where she earned her bachelor’s degree in journalism.
creative content director and editor
Kimberlie grew up outside Chicago, where she developed a deep-seated desire to escape the Midwest. She has since become an intrepid traveler, attending university in the UK, working as a travel writer in Japan and having adventures in various far-flung locales. Kimberlie has a MFA from UCLA’s highly acclaimed film school and her professional expertise includes strategic marketing and PR, writing/editing for a remarkably diverse roster of clients and creative brainstorming.
Jerry is a rarity (his colleagues and friends would say in more ways than one!): a fourth-generation Californian and Angeleno who enjoys continually discovering new facets of his home state and city. With more than two decades as a communications counselor – since 1996 as president and co-founder of FoleyFreisleben LLC (FolFry) -- he has implemented corporate and financial relations and B2B-marketing programs, with particular expertise in issues and reputation management matters, for a respected roster of corporate, institutional and nonprofit clients.
In conceiving and co-founding, Captivate, a partner agency of FolFry, Jerry’s objective is to more seamlessly integrate the corporate and marketing public relations functions. It returns him, as well, to the roots of his career in consumer public relations, implementing branding campaigns for clients such as Pepsi, Chrysler and Burger King, as well as destination and travel programs for Singapore, Republic of Ireland and LVMH Moet Hennessy.
Jerry earned his bachelor’s degree in English Language and Literature at the University of California, Berkeley, where he had the honor of delivering the commencement address to his graduating class.In his spare time, Jerry is an avid college basketball fan and admirer of Midcentury Modern architecture and design. He enjoys tennis, snow skiing and hiking, as well as quality time reading on any beach. His favorite destination, to riff legendary restaurateur Danny Meyer, is anywhere in the world… as long as it’s Italy.