Illuminating: How Two Restaurants Manage Reputation and Brand
All of us are on information overload. On a daily basis, we’re bombarded with news, social feeds and other e-communications.
How a Local Landmark Can Become a Boon to Destination Marketing
It is no easy feat for a man-made landmark to become a recognizable icon for any destination.
Are Burgers the New Hotcakes at IHOP?
IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question...
So, Really, Just How Influential Is That Influencer?
We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its cover.