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How a Local Landmark Can Become a Boon to Destination Marketing

 
By Captivate - Jul 16, 2018

It is no easy feat for a man-made landmark to become a recognizable icon for any destination. We aren’t talking about the next Taj Mahal or Eiffel Tower. But Sydney’s Opera House and the Hollywood sign have become indelible symbols of their respective cities. In the social media age, though, a visual and distinctive civic landmark not only can light up Instagram, but also create an affirmative, positive marketing message for a destination. 


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So, Really, Just How Influential Is That Influencer?

 
By Captivate - Apr 05, 2018

We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its outer appearance alone. 


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