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Are Burgers the New Hotcakes at IHOP?

 
By Captivate - Jun 25, 2018

IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change? 


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So, Really, Just How Influential Is That Influencer?

 
By Captivate - Apr 05, 2018

We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its outer appearance alone. 


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