For us, rarely a day passes without an article by marketers about audience and stakeholder fragmentation and the difficulties in capturing eyeballs
in the digital age.
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Illuminating: How Two Restaurants Manage Reputation and Brand

Fake News, Fake Reviews. What’s Next, Fake Restaurants?
Who hasn’t used user generated review sites like Yelp and TripAdvisor to
find a hotel in an uncharted destination, coffee in an unfamiliar part of town, or a restaurant for a first date, but imagine if that restaurant didn’t
exist. And not just any restaurant, but London’s #1 restaurant on TripAdvisor.
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