It is no easy feat for a man-made landmark to become a recognizable icon for any destination. We aren’t talking about the next Taj Mahal or Eiffel Tower. But Sydney’s Opera House and the Hollywood sign have become indelible symbols of their respective cities. In the social media age, though, a visual and distinctive civic landmark not only can light up Instagram, but also create an affirmative, positive marketing message for a destination.
Captivating

How a Local Landmark Can Become a Boon to Destination Marketing
1
Recent Posts
Categories
- Activations and Launches (5)
- Branding and Messaging (7)
- Captivate (3)
- Captivations (2)
- Clients (3)
- Consumer and Trade (2)
- Creative Narratives (3)
- Digital Advertising Strategies (1)
- Digital Marketing (3)
- Digital Partnerships and Promotions (2)
- Experimental Marketing (2)
- Influencer Engagement (4)
- Influencer Events (2)
- Integrated Marketing Communications (1)
- Media Relations (3)
- Partnerships and Sponsorships (1)
- Press Event Management (1)
- Press Materials (1)
- Print and Digital Collateral Materials (1)
- Product Placement (1)
- Social Channel Engagement (6)
- Special Events (1)
- Website Content Creation (1)
Archive
Tags
reviewer Corporate Communications review sites Launching Captivate Marketing Hospitality Industry TripAdvisor demographics Insta FolFry reviews hamburgers Arts Downtown LA Marketing Communications Financial Communications audience Brand Marketing User Review Sites Olga Sinclair Consumer PR Yelp Food & Beverage Industry PST: LA/LA Pizza LAUSD Kelly Wearstler Architecture & Design Industry Paific Standard Time: LA/LA Special Events FoleyFreisleben burgers London PR and Marketing News communications clutter Featured Digital Marketing Brand Building Product Marketing painting Inner-City Arts Los Angeles PR Firm Arts & Culture Publicity & Media Relations followers brand ambassador critic Influencer Engagement Instagram opinion leader Destination marketing foodies reputation Service Marketing Travel & Tourism Industry Consumer Marketing