Captivating

It is no easy feat for a man-made landmark to become a recognizable icon for any destination. We aren’t talking about the next Taj Mahal or Eiffel Tower. But Sydney’s Opera House and the Hollywood sign have become indelible symbols of their respective cities. In the social media age, though, a visual and distinctive civic landmark not only can light up Instagram, but also create an affirmative, positive marketing message for a destination. 

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IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change? 

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For us, rarely a day passes without an article by marketers about audience and stakeholder fragmentation and the difficulties in capturing eyeballs in the digital age. 

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We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its outer appearance alone. 

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Who hasn’t used user generated review sites like Yelp and TripAdvisor to find a hotel in an uncharted destination, coffee in an unfamiliar part of town, or a restaurant for a first date, but imagine if that restaurant didn’t exist. And not just any restaurant, but London’s #1 restaurant on TripAdvisor.
 

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Captivate PR is excited to be working with Inner-City Arts, a leading youth arts education organization for underserved children, promoting its first-ever Art Beyond Borders: Painting with Olga Sinclair, Presented by Snap Inc. event in celebration of the Getty-led Pacific Standard Time: LA/LA (PST).  

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We have immense admiration for “students of their crafts.” Irrespective of avocation or profession, passion (which we said you’d hear a lot about from Captivate) is a common denominator and genuine game-changer distinguishing the truly great from those who are just good.  

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When we were noodling over launching Captivate, the question we asked ourselves—many times and in many ways—was this one: Does the world really need another consumer-product and services public relations and marketing agency? And while the word “need” is relative, we believe there is always room in the marketplace for fresh, creative and captivating ideas. 

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