It is no easy feat for a man-made landmark to become a recognizable icon for any destination. We aren’t talking about the next Taj Mahal or Eiffel Tower. But Sydney’s Opera House and the Hollywood sign have become indelible symbols of their respective cities. In the social media age, though, a visual and distinctive civic landmark not only can light up Instagram, but also create an affirmative, positive marketing message for a destination.
Captivating
How a Local Landmark Can Become a Boon to Destination Marketing
Jul 16, 2018
1
Recent Posts
Categories
- Activations and Launches (5)
- Branding and Messaging (7)
- Captivate (3)
- Captivations (2)
- Clients (3)
- Consumer and Trade (2)
- Creative Narratives (3)
- Digital Advertising Strategies (1)
- Digital Marketing (3)
- Digital Partnerships and Promotions (2)
- Experimental Marketing (2)
- Influencer Engagement (4)
- Influencer Events (2)
- Integrated Marketing Communications (1)
- Media Relations (3)
- Partnerships and Sponsorships (1)
- Press Event Management (1)
- Press Materials (1)
- Print and Digital Collateral Materials (1)
- Product Placement (1)
- Social Channel Engagement (6)
- Special Events (1)
- Website Content Creation (1)
Archive
Tags
Food & Beverage Industry Launching Captivate Yelp Financial Communications Influencer Engagement Featured Insta Paific Standard Time: LA/LA Architecture & Design Industry reputation Special Events Downtown LA FolFry Kelly Wearstler Corporate Communications Digital Marketing brand ambassador Hospitality Industry communications clutter London Consumer Marketing Pizza Olga Sinclair User Review Sites critic Marketing LAUSD FoleyFreisleben Travel & Tourism Industry opinion leader TripAdvisor Arts PR and Marketing News Marketing Communications Los Angeles PR Firm foodies Consumer PR followers review sites reviewer Arts & Culture painting demographics reviews Inner-City Arts PST: LA/LA audience burgers Service Marketing Instagram hamburgers Brand Building Destination marketing Publicity & Media Relations Brand Marketing Product Marketing