Captivating

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Illuminating: How Two Restaurants Manage Reputation and Brand

 
By Captivate - Jun 04, 2018

For us, rarely a day passes without an article by marketers about audience and stakeholder fragmentation and the difficulties in capturing eyeballs in the digital age. 


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So, Really, Just How Influential Is That Influencer?

 
By Captivate - Apr 05, 2018

We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its outer appearance alone. 


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Fake News, Fake Reviews. What’s Next, Fake Restaurants?

 
By Captivate - Jan 29, 2018

Who hasn’t used user generated review sites like Yelp and TripAdvisor to find a hotel in an uncharted destination, coffee in an unfamiliar part of town, or a restaurant for a first date, but imagine if that restaurant didn’t exist. And not just any restaurant, but London’s #1 restaurant on TripAdvisor.
 


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Becoming the Kobe Bryant of Barbecue

 
By Captivate - Oct 11, 2017

We have immense admiration for “students of their crafts.” Irrespective of avocation or profession, passion (which we said you’d hear a lot about from Captivate) is a common denominator and genuine game-changer distinguishing the truly great from those who are just good.  


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Captivate Launches as Los Angeles' Newest PR and Marketing Firm

 
By Captivate - Oct 10, 2017

When we were noodling over launching Captivate, the question we asked ourselves—many times and in many ways—was this one: Does the world really need another consumer-product and services public relations and marketing agency? And while the word “need” is relative, we believe there is always room in the marketplace for fresh, creative and captivating ideas. 


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