Captivating

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How a Local Landmark Can Become a Boon to Destination Marketing

 
By Captivate - Jul 16, 2018

It is no easy feat for a man-made landmark to become a recognizable icon for any destination. We aren’t talking about the next Taj Mahal or Eiffel Tower. But Sydney’s Opera House and the Hollywood sign have become indelible symbols of their respective cities. In the social media age, though, a visual and distinctive civic landmark not only can light up Instagram, but also create an affirmative, positive marketing message for a destination. 


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Are Burgers the New Hotcakes at IHOP?

 
By Captivate - Jun 25, 2018

IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change? 


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Illuminating: How Two Restaurants Manage Reputation and Brand

 
By Captivate - Jun 04, 2018

For us, rarely a day passes without an article by marketers about audience and stakeholder fragmentation and the difficulties in capturing eyeballs in the digital age. 


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So, Really, Just How Influential Is That Influencer?

 
By Captivate - Apr 05, 2018

We have all heard the old metaphorical expression “don’t judge a book by its cover,” meaning not to prejudge something based on its outer appearance alone. 


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Fake News, Fake Reviews. What’s Next, Fake Restaurants?

 
By Captivate - Jan 29, 2018

Who hasn’t used user generated review sites like Yelp and TripAdvisor to find a hotel in an uncharted destination, coffee in an unfamiliar part of town, or a restaurant for a first date, but imagine if that restaurant didn’t exist. And not just any restaurant, but London’s #1 restaurant on TripAdvisor.
 


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Arts Advocacy Comes to Downtown Los Angeles

 
By Captivate - Oct 19, 2017

Captivate PR is excited to be working with Inner-City Arts, a leading youth arts education organization for underserved children, promoting its first-ever Art Beyond Borders: Painting with Olga Sinclair, Presented by Snap Inc. event in celebration of the Getty-led Pacific Standard Time: LA/LA (PST).  


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