IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change?
Captivating
Are Burgers the New Hotcakes at IHOP?
Jun 25, 2018
1
Recent Posts
Categories
- Activations and Launches (5)
- Branding and Messaging (7)
- Captivate (3)
- Captivations (2)
- Clients (3)
- Consumer and Trade (2)
- Creative Narratives (3)
- Digital Advertising Strategies (1)
- Digital Marketing (3)
- Digital Partnerships and Promotions (2)
- Experimental Marketing (2)
- Influencer Engagement (4)
- Influencer Events (2)
- Integrated Marketing Communications (1)
- Media Relations (3)
- Partnerships and Sponsorships (1)
- Press Event Management (1)
- Press Materials (1)
- Print and Digital Collateral Materials (1)
- Product Placement (1)
- Social Channel Engagement (6)
- Special Events (1)
- Website Content Creation (1)
Archive
Tags
Los Angeles PR Firm Financial Communications audience Marketing Communications opinion leader Kelly Wearstler painting communications clutter Hospitality Industry followers Olga Sinclair Architecture & Design Industry Featured Service Marketing Destination marketing Launching Captivate Consumer PR critic Brand Marketing Yelp Product Marketing Food & Beverage Industry demographics Brand Building review sites Instagram Paific Standard Time: LA/LA PR and Marketing News Insta User Review Sites reviewer FoleyFreisleben brand ambassador Marketing burgers Publicity & Media Relations Consumer Marketing Arts Special Events Influencer Engagement FolFry reputation TripAdvisor Corporate Communications Travel & Tourism Industry Digital Marketing Arts & Culture Downtown LA PST: LA/LA hamburgers Pizza LAUSD Inner-City Arts reviews foodies London