IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change?
Captivating
Are Burgers the New Hotcakes at IHOP?
Jun 25, 2018
1
Recent Posts
Categories
- Activations and Launches (5)
- Branding and Messaging (7)
- Captivate (3)
- Captivations (2)
- Clients (3)
- Consumer and Trade (2)
- Creative Narratives (3)
- Digital Advertising Strategies (1)
- Digital Marketing (3)
- Digital Partnerships and Promotions (2)
- Experimental Marketing (2)
- Influencer Engagement (4)
- Influencer Events (2)
- Integrated Marketing Communications (1)
- Media Relations (3)
- Partnerships and Sponsorships (1)
- Press Event Management (1)
- Press Materials (1)
- Print and Digital Collateral Materials (1)
- Product Placement (1)
- Social Channel Engagement (6)
- Special Events (1)
- Website Content Creation (1)
Archive
Tags
Marketing hamburgers Service Marketing burgers audience Product Marketing Olga Sinclair Arts PST: LA/LA critic Instagram Yelp reviewer Financial Communications followers painting Digital Marketing Arts & Culture Los Angeles PR Firm London Downtown LA Food & Beverage Industry Paific Standard Time: LA/LA FolFry Brand Building Featured Corporate Communications Insta Inner-City Arts foodies Publicity & Media Relations Hospitality Industry opinion leader brand ambassador review sites Travel & Tourism Industry TripAdvisor Destination marketing reviews Pizza communications clutter Architecture & Design Industry Marketing Communications Special Events PR and Marketing News LAUSD demographics Influencer Engagement Brand Marketing Consumer PR User Review Sites Consumer Marketing Kelly Wearstler reputation FoleyFreisleben Launching Captivate