Captivating

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Are Burgers the New Hotcakes at IHOP?

 
By Captivate - Jun 25, 2018

IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change? 


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Fake News, Fake Reviews. What’s Next, Fake Restaurants?

 
By Captivate - Jan 29, 2018

Who hasn’t used user generated review sites like Yelp and TripAdvisor to find a hotel in an uncharted destination, coffee in an unfamiliar part of town, or a restaurant for a first date, but imagine if that restaurant didn’t exist. And not just any restaurant, but London’s #1 restaurant on TripAdvisor.
 


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Arts Advocacy Comes to Downtown Los Angeles

 
By Captivate - Oct 19, 2017

Captivate PR is excited to be working with Inner-City Arts, a leading youth arts education organization for underserved children, promoting its first-ever Art Beyond Borders: Painting with Olga Sinclair, Presented by Snap Inc. event in celebration of the Getty-led Pacific Standard Time: LA/LA (PST).  


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Becoming the Kobe Bryant of Barbecue

 
By Captivate - Oct 11, 2017

We have immense admiration for “students of their crafts.” Irrespective of avocation or profession, passion (which we said you’d hear a lot about from Captivate) is a common denominator and genuine game-changer distinguishing the truly great from those who are just good.  


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Captivate Launches as Los Angeles' Newest PR and Marketing Firm

 
By Captivate - Oct 10, 2017

When we were noodling over launching Captivate, the question we asked ourselves—many times and in many ways—was this one: Does the world really need another consumer-product and services public relations and marketing agency? And while the word “need” is relative, we believe there is always room in the marketplace for fresh, creative and captivating ideas. 


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