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Are Burgers the New Hotcakes at IHOP?

By Captivate - Jun 25, 2018

IHOP flipped its “P” on its head last week when it announced it was changing its name to IHOb leaving everyone to question—what does the “b” stand for. After days of speculation the company announced it stood for burgers. So why would a company that has built its entire, 60-year-old brand on delicious hotcakes make such a drastic change? 

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Illuminating: How Two Restaurants Manage Reputation and Brand

By Captivate - Jun 04, 2018

For us, rarely a day passes without an article by marketers about audience and stakeholder fragmentation and the difficulties in capturing eyeballs in the digital age. 

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